{"id":16333,"date":"2025-10-10T10:40:51","date_gmt":"2025-10-10T08:40:51","guid":{"rendered":"https:\/\/banulbotosanean.ro\/?p=16333"},"modified":"2025-10-10T10:53:49","modified_gmt":"2025-10-10T08:53:49","slug":"made-by-society-lectia-de-business-cum-un-brand-din-botosani-a-cucerit-mall-urile-romaniei","status":"publish","type":"post","link":"https:\/\/banulbotosanean.ro\/index.php\/2025\/10\/10\/made-by-society-lectia-de-business-cum-un-brand-din-botosani-a-cucerit-mall-urile-romaniei\/","title":{"rendered":"\u201eMade by Society\u201d \u2013 lec\u021bia de business: cum un brand din Boto\u0219ani a cucerit mall-urile Rom\u00e2niei"},"content":{"rendered":"<h2 data-start=\"209\" data-end=\"352\">\u201eMade by Society\u201d \u2013 lec\u021bia de business n\u0103scut\u0103 \u00een satul Ro\u0219iori, comuna R\u0103chi\u021bi: cum un brand din Boto\u0219ani a cucerit mall-urile Rom\u00e2niei<\/h2>\n<p data-start=\"354\" data-end=\"627\">\u00centr-o industrie dominat\u0103 de gigan\u021bi globali precum Zara, Bershka sau Guess, un brand n\u0103scut \u00een satul Ro\u0219iori, comuna R\u0103chi\u021bi, jude\u021bul Boto\u0219ani, reu\u0219e\u0219te ceea ce p\u0103rea imposibil: s\u0103 transforme o fabric\u0103 local\u0103 \u00eentr-un laborator de atitudine \u0219i apartenen\u021b\u0103 urban\u0103.<\/p>\n<p data-start=\"629\" data-end=\"905\">Brandul Made by Society, cunoscut anterior sub numele Vagabond, a devenit un fenomen na\u021bional. \u00cen spatele succesului se afl\u0103 o strategie clar\u0103 de pozi\u021bionare \u0219i o \u00een\u021belegere profund\u0103 a tinerilor care caut\u0103 mai mult dec\u00e2t haine \u2013 caut\u0103 un sentiment de identitate.<\/p>\n<h3 data-start=\"912\" data-end=\"1000\">De la Ro\u0219iori la mall-urile premium: cum se na\u0219te o cultur\u0103, nu doar un brand<\/h3>\n<p data-start=\"1002\" data-end=\"1213\">Potrivit unei analize realizate de <a href=\"https:\/\/www.facebook.com\/groups\/1150837545726495\/user\/100000168790380\" target=\"_blank\" rel=\"noopener\">Drago\u0219 Gavrilescu<\/a>, co-fondator al <em data-start=\"1075\" data-end=\"1100\">Design Thinking Society<\/em>, succesul Made by Society nu se explic\u0103 doar prin calitatea produselor, ci prin filozofia pe care o vinde.<\/p>\n<p data-start=\"1215\" data-end=\"1553\"><em><strong>\u201eMade by Society nu vinde haine. Vinde putere, apartenen\u021b\u0103 \u0219i ireveren\u021b\u0103. A creat un trib \u2013 cel al celor care au reu\u0219it \u00een \u0219coala vie\u021bii. De aici vine \u0219i diferen\u021bierea puternic\u0103: magazinele negre, mesajele declarative, controlul total asupra produc\u021biei \u0219i designului, pozi\u021bionarea premium \u00een spa\u021biile de retail\u201d<\/strong><\/em>, explic\u0103 <a href=\"https:\/\/www.facebook.com\/groups\/1150837545726495\/user\/100000168790380\" target=\"_blank\" rel=\"noopener\">Gavrilescu<\/a>.<\/p>\n<h3 data-start=\"1560\" data-end=\"1604\">Produc\u021bie local\u0103, viziune global\u0103<\/h3>\n<p data-start=\"1606\" data-end=\"1998\">Pu\u021bini \u0219tiu c\u0103 \u00een spatele acestei ascensiuni spectaculoase se afl\u0103 o fabric\u0103 din satul Ro\u0219iori, comuna R\u0103chi\u021bi, jude\u021bul Boto\u0219ani \u2013 un exemplu de reindustrializare prin design, viziune \u0219i marketing inteligent.<br data-start=\"1826\" data-end=\"1829\" \/>Acolo, \u00eentr-un spa\u021biu care ar putea p\u0103rea modest pentru o afacere de talie na\u021bional\u0103, sunt produse articolele care ajung \u00een magazine din cele mai mari ora\u0219e ale \u021b\u0103rii, dar \u0219i din Londra.<\/p>\n<p data-start=\"2000\" data-end=\"2140\">Brandul a devenit un simbol al noii genera\u021bii de antreprenori rom\u00e2ni care aleg s\u0103 investeasc\u0103 acas\u0103, dar s\u0103 g\u00e2ndeasc\u0103 la nivel global.<\/p>\n<h3 data-start=\"2147\" data-end=\"2192\">De ce func\u021bioneaz\u0103 Made by Society<\/h3>\n<p data-start=\"2194\" data-end=\"2251\">Modelul de business se bazeaz\u0103 pe c\u00e2teva principii clare:<\/p>\n<ul data-start=\"2252\" data-end=\"2657\">\n<li data-start=\"2252\" data-end=\"2344\">\n<p data-start=\"2254\" data-end=\"2344\">Diferen\u021biere radical\u0103: brandul are o voce, o atitudine \u0219i o estetic\u0103 recognoscibil\u0103;<\/p>\n<\/li>\n<li data-start=\"2345\" data-end=\"2422\">\n<p data-start=\"2347\" data-end=\"2422\">Control total asupra lan\u021bului de produc\u021bie \u2013 de la design la v\u00e2nzare;<\/p>\n<\/li>\n<li data-start=\"2423\" data-end=\"2510\">\n<p data-start=\"2425\" data-end=\"2510\">Mesaj clar \u0219i coerent: fiecare articol transmite ideea de \u201estreet smart power\u201d;<\/p>\n<\/li>\n<li data-start=\"2511\" data-end=\"2584\">\n<p data-start=\"2513\" data-end=\"2584\">Pre\u021b premium justificat prin design, exclusivitate \u0219i identitate;<\/p>\n<\/li>\n<li data-start=\"2585\" data-end=\"2657\">\n<p data-start=\"2587\" data-end=\"2657\">Loialitate autentic\u0103: clien\u021bii nu cump\u0103r\u0103 haine, ci apartenen\u021b\u0103.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2659\" data-end=\"2785\"><em><strong>\u201eMade by Society \u00ee\u0219i \u00een\u021belege \u0219i \u00ee\u0219i respect\u0103 cu adev\u0103rat clien\u021bii. Asta e cheia succesului\u201d<\/strong><\/em>, mai noteaz\u0103 <a href=\"https:\/\/www.facebook.com\/groups\/1150837545726495\/user\/100000168790380\" target=\"_blank\" rel=\"noopener\">Drago\u0219 Gavrilescu<\/a>.<\/p>\n<h3 data-start=\"2792\" data-end=\"2830\">Provocarea urm\u0103toarei etape<\/h3>\n<p data-start=\"2832\" data-end=\"3056\">Succesul rapid aduce \u00eens\u0103 \u0219i riscuri. Analistul avertizeaz\u0103 c\u0103 segmentul pe care Made by Society l-a deschis \u2013 cel al fashionului de atitudine, street premium \u2013 poate fi oric\u00e2nd atacat de marile lan\u021buri interna\u021bionale.<\/p>\n<p data-start=\"3058\" data-end=\"3255\"><em><strong>\u201eM\u0103 pot imagina u\u0219or un Boss Alpha sau un Inditex Street. Made by Society sunt inovatori, rebeli \u0219i creativi \u2013 dar istoria a v\u0103zut deseori inovatorii pierz\u00e2nd pe termen lung\u201d<\/strong><\/em>, noteaz\u0103 <a href=\"https:\/\/www.facebook.com\/groups\/1150837545726495\/user\/100000168790380\" target=\"_blank\" rel=\"noopener\">Gavrilescu<\/a>.<\/p>\n<h3 data-start=\"3262\" data-end=\"3322\">O lec\u021bie din Boto\u0219ani pentru antreprenorii rom\u00e2ni<\/h3>\n<p data-start=\"3324\" data-end=\"3664\">Cazul Made by Society demonstreaz\u0103 c\u0103 inova\u021bia \u0219i brandingul pot transforma o fabric\u0103 local\u0103 \u00eentr-un simbol na\u021bional al autenticit\u0103\u021bii.<br data-start=\"3463\" data-end=\"3466\" \/>\u00centr-un sat din jude\u021bul Boto\u0219ani se produce, zi de zi, o parte din povestea care inspir\u0103 tinerii din toat\u0103 Rom\u00e2nia, o poveste cu impact global.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201eMade by Society\u201d \u2013 lec\u021bia de business n\u0103scut\u0103 \u00een satul Ro\u0219iori, comuna R\u0103chi\u021bi: cum un brand din Boto\u0219ani a cucerit mall-urile Rom\u00e2niei \u00centr-o industrie dominat\u0103 de gigan\u021bi globali precum Zara, Bershka sau Guess, un brand n\u0103scut \u00een satul Ro\u0219iori, comuna R\u0103chi\u021bi, jude\u021bul Boto\u0219ani, reu\u0219e\u0219te ceea ce p\u0103rea imposibil: s\u0103 transforme o fabric\u0103 local\u0103 \u00eentr-un laborator<\/p>\n","protected":false},"author":1,"featured_media":16334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,4],"tags":[5870,5867,5869,5872,5864,5863,3408,5866,5865,2234,5873,5852,5871,5868,5862],"class_list":["post-16333","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economic","category-stiri-botosani","tag-antreprenoriat-local","tag-brand-romanesc-fashion","tag-branduri-romanesti-de-succes","tag-business-romanesc","tag-design-thinking-society","tag-dragos-gavrilescu","tag-economie-botosani","tag-fabrica-rosiori-rachiti","tag-haine-fabricate-in-botosani","tag-made-by-society","tag-marketing-de-brand","tag-mdlpa","tag-productie-textila-botosani","tag-streetwear-romania","tag-vagabond"],"_links":{"self":[{"href":"https:\/\/banulbotosanean.ro\/index.php\/wp-json\/wp\/v2\/posts\/16333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/banulbotosanean.ro\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/banulbotosanean.ro\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/banulbotosanean.ro\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/banulbotosanean.ro\/index.php\/wp-json\/wp\/v2\/comments?post=16333"}],"version-history":[{"count":3,"href":"https:\/\/banulbotosanean.ro\/index.php\/wp-json\/wp\/v2\/posts\/16333\/revisions"}],"predecessor-version":[{"id":16337,"href":"https:\/\/banulbotosanean.ro\/index.php\/wp-json\/wp\/v2\/posts\/16333\/revisions\/16337"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/banulbotosanean.ro\/index.php\/wp-json\/wp\/v2\/media\/16334"}],"wp:attachment":[{"href":"https:\/\/banulbotosanean.ro\/index.php\/wp-json\/wp\/v2\/media?parent=16333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/banulbotosanean.ro\/index.php\/wp-json\/wp\/v2\/categories?post=16333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/banulbotosanean.ro\/index.php\/wp-json\/wp\/v2\/tags?post=16333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}